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Emma has been featured on Business Insider and The Bigger Pockets Podcast, as well as many other programs and stages. She loves to talk and guest on real estate related podcasts or events with a talkative, easy to interview style.

With experience speaking about getting started in real estate by learning to network and learning to analyze deals, thinking bigger, scaling quickly, a positive mindset with a down-to-earth attitude, Emma accepts with humor the imperfect balance of business success and personal life.

AbOUT

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Emma Powell is the owner/operator of Highrise Group has partnered on nearly 500 units since relocating to Salt Lake City 2018 after 20 years in Austin TX, as either a general manager, capital raiser, or loan guarantor. She and her husband of 25 years, Troy Powell, are parents of six homeschooled children ages 24 to 10.

Emma manages the Commercial Real Estate Investing Club, a place for new and experienced investors alike to pool funds to purchase large properties together for a lower barrier of entry and with less work.

With extensive property and construction management experience, Emma specializes in small businesses and holds a BS in Business Administration and Entrepreneurial Management with a certificate in Marketing Graphic Design. Emma's favorite part of investing, other than passive cash flow, is building teams to creatively get transactions to the finish line.

interviews

Josh Wilson
coming soon


Chaz Wolfe
coming soon


Esther Min
coming soon


Vinki Loomba
coming soon


With Emma AND Troy on Working With Your Spouse

Derek Clifford
coming soon


Jonathan Cattani
coming soon


Capital Raising and The Pawn Shop of Passive Investing

Ruben Greth
August 3, 2022

Let's dive into the mindset of Emma Powell regarding Passive and Active investing from LP's, Co-GP's, JV's and GP's.


https://www.highrise.group

How to Start Investing in Real Estate (the Right Way)

Alex Freeman
Aug 1, 2022

Do you want to grow your income without taking on extra work? Investing in real estate could be your answer. In this episode, Emma Powell, founder of the real estate firm Powell Ventures, shares the strategies she used to build a commercial real estate business from the ground up.

Emma first started in real estate as a side hustle to supplement her family’s income. After she shifted gears into real estate investing, she realized she was making more money and putting in fewer hours, leaving her more time to homeschool her kids. Within 18 months of starting Powell Ventures, she had acquired nearly 100 units in partnerships. Today, she has 400 units across 6 commercial properties and is well on her way toward her goal of turning the business into 100% passive income.

Financing is the biggest obstacle most people face when they want to start investing in real estate. Emma will give her tips for how to acquire your first properties with limited financial resources and use those to catapult your next buys. She’ll also share advice on how to find partners, gain industry knowledge, and establish smart systems that will help grow your investment.

Resources UpFlip - Find businesses to buy

UpFlip Academy - More resources and tips on how to start and grow a business

James de Lacey
July 12, 2022

This episode of the Niche Website Builders podcast is a bit different, as host James de Lacey talks with Emma Powell. Emma is a real estate investor with a huge portfolio of properties to her name.

Firstly on the podcast, Emma and James talk briefly about niche website marketing, specifically focused on how to identify your customer’s “avatar”, which is a working profile of who they are, where and how they spend their money, what they’re looking for, and how you can find them. Emma shares a tip for the “About” page on your niche website, and how you can use that to draw in your audience in the most effective way.

Later on, Emma and James talk about revenue diversification. Emma is a real estate expert, and she tells us about how to get started with real estate investment, and why you would want to. They talk about scalability, profitability, and the different benefits you can enjoy from real estate investment, including tax benefits.

Emma talks us through basic terminology, what kind of capital is required up front, and how you manage a large portfolio of properties effectively.

If you’re a niche website marketer with additional capital you’re looking to invest in a new revenue stream, then this is the episode for you.

Links:


Highrise Group Website - https://www.highrise.group/

Niche Website Builders: Aged Domains – https://www.nichewebsite.builders/domains

Niche Website Builders: Resources – https://www.nichewebsite.builders/resources

Niche Website Builders – https://www.nichewebsite.builders/

Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326

Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ

Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/

Niche Website Builders’ Email – team@nichewebsite.builders

Financial Freedom by Doing Less

Jordy Clark
July 8, 2022

Buying your own house is like investing on real estate. It's the best way to start building up your wealth and invest in a stable future. In this episode we'll go over how buying a house can help you to save money, increase your net worth, build equity, and learn how to invest in real estate using the power of network, people and automation. Every week we publish episodes where you can learn how to start your financial freedom with real estate and build your first profitable network.


Emma Powell is the owner/operator of Highrise Group along with her husband of 25 years, Troy Powell, who has partnered on nearly 500 units since relocating to Salt Lake City in 2018 after 20 years in Austin TX, as either general manager, capital raisers, or loan guarantors. They are parents of six homeschooled children ages 24 to 10.


They have extensive property and construction management experience. Emma specializes in small businesses with a BS in Business Administration and Entrepreneurial Management, and a certificate in Marketing Graphic Design. Emma's favorite part of investing, other than passive cash flow, is building teams to creatively get transactions to the finish line.


Follow her on his Social Media


Facebook: https://bit.ly/3OWksie


LinkedIn: https://bit.ly/3afcPoi


Instagram: https://bit.ly/3ybFOkI


BiggerPockets: https://bit.ly/3nJmwyx


We will help you build wealth through real estate, reach us at through thefinanciallyfreeinvestor@gmail.com


Be inspired and we will guide you on your journey into Financial Freedom!

Abundance through Instability and Loss with Homeschooler and Investment-Club Creator Emma Powell

Jamie Bateman
June 28, 2022

Emma Powell is a wife, mother, homeschooler of 6, and commercial real estate investor in Utah who has been featured in Business Insider and who has appeared as guest on over 40 podcasts, including the BiggerPockets podcast. However, this is the first podcast where Emma was brought to tears.

Investing Club

Victor Menasce
June 2, 2022

Emma Powell is based in Salt Lake City Utah where she runs a multi-family investment club that had its roots in the syndication business. Yo connect with Emma visit http://highrise.group. You will definitely want to hear this fascinating perspective on another way to participate in the world of large scale apartment investing.

Mindset, Investing Journeys, Syndication rules, Partnering, Networking, Taking First and Next Steps

John Hooper and Kyle Robertson
May 19, 2022

Also you can email us: Investoriespodcast@gmail.com with investment and real estate questions and guest suggestions.

Today we interview Emma Powell, of Highrise Group. Emma is a force of nature, delivering a compelling interview with a ton of actionable content, tips on mindset and how to figure out how to make it, and what making it is!

Emma dives into how she became an investor, how she networks and how to grow real and meaningful relationships with other investors through communities and partnerships.

Emma was so gracious with her time and honest with her stories. Enjoy.

About Emma

Emma has been featured on Business Insider and The Bigger Pockets Podcast, as well as many other programs and stages. She loves to talk and guest on real estate related podcasts or events with a talkative, easy to interview style.

Emma has experience speaking about getting started in real estate by learning to network and learning to analyze deals, thinking bigger, scaling quickly, a positive mindset with a down-to-earth attitude, and accepting with humor the imperfect balance of business success and personal life.

As the owner/operator of Highrise Group along with her husband of 25 years, Troy Powell, who have partnered on nearly 500 units since relocating to Salt Lake City 2018 after 20 years in Austin TX, as either general managers, capital raisers, or loan guarantors. They are parents of six homeschooled children ages 24 to 10.

They have extensive property management and construction management experience. Emma specializes in small business project management with a BS in Business Administration and Entrepreneurial Management, and a certificate in Marketing Graphic Design. Emma's favorite part of investing, other than passive cash flow, is creatively getting transactions to the finish line.

Books:

The Miracle Morning - Hal Elrod

The Untethered Soul - Michael Singer

Who not How - Dan Sullivan

Emma's links:

BiggerPockets: https://www.biggerpockets.com/users/emmapowell28

LinkedIn Profile: https://www.linkedin.com/in/emmapowell28

Facebook Group Link: Passive Real Estate Investing Group: https://www.facebook.com/groups/passiverealestate

Instagram: https://www.instagram.com/passiveincomeadventures/

Website: https://www.highrise.group/

schedule a call: https://www.highrise.group/contact

Kyle:

Facebook: https://www.facebook.com/yourmultifamilymentor

Instagram: https://www.instagram.com/your_multifamily_mentor/?hl=en

John:

Instagram: https://www.instagram.com/hoopeezy/?hl=en

Airbnb: https://airbnb.com/h/ponderosapinehaus

Creative Capital Raising, I Mean Really Creative

Sam Wilson May 3, 2022


Looking to retire on passive income?


Just a few years ago, this was not in the cards for Emma Powell. But when her husband suddenly got laid off from his tech job, Emma made the jump to real estate and started her own business. Now, she’s working on building her passive income portfolio and is well on her way to financial freedom.


She’s here to share her story of being a stay-at-home-mom-photographer turned real estate investor and her unique perspective on raising capital and finding deals.


[00:01 - 06:52] Bouncing Back and Getting into Real Estate

After her husband was laid off, they moved to Salt Lake City, Utah She went to real estate just to have a new source of income and to have a hedge for unemployment Emma soon realized the bigger possibilities with real estate

[06:53 - 13:41] Transitioning from Active to Passive Investor

Here’s where Emma is getting ideas and inspiration from Shortening their timeline She breaks down the 4% and 8% rule Diversification is key

[13:42 - 18:24] Creating An Investment Club

Emma was struggling to find limited partners Learn how she overcame this challenge She explains the investment club model More than raising capital, it’s become a place of resource and mentorship

[18:25 - 19:55] Closing Segment

Reach out to Emma! Links Below Final Words


Tweetable Quotes


“You can retire on passive income, just from being a passive investor. You don't ever actually have to own your own real estate.” - Emma Powell

“Just being well-diversified, sticking to your lane, and letting other people do what they do best but trusting them with some of your money so that your money can be working for you as well as you're working for yourself.” - Emma Powell

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Connect with Emma for passive commercial real estate investment opportunities! Visit the Highrise Group website now.


Connect with me:


I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.


Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in!


Email me → sam@brickeninvestmentgroup.com


Want to read the full show notes of the episode? Check it out below:


Emma Powell 00:00

It doesn't matter what you're doing. You could be doing anything to make money. It doesn't have to be real estate-related. For me, I chose real estate because it was a high-earning type of job that I could do without having to go get a professional degree like a medical degree. And also because I just like real estate. I mean, I was a real estate photographer. I like houses. I like buildings. I like architecture. I like business. For me. I actually like it. Some people in this business don't really like real estate. And I feel like do what you like that can make money and then anything that you make, you invest. You can retire on passive income, just from being a passive investor. You don't ever actually have to own your own real estate.


Intro 00:33

Welcome to the How to Scale Commercial Real Estate Show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big.


Sam Wilson 00:45

Emma Powell is a stay-at-home mom of four, photographer, and a multifamily syndicator and capital raiser working on financial independence. Emma, welcome to the show.


Emma Powell 00:54

Hey, thanks for having me on.


Sam Wilson 00:56

Pleasure is mine. Same three questions I ask every guest who comes on the show: in 90 seconds or less, can you tell me where did you start? Where are you now? And how did you get there?


Emma Powell 01:04

Well, the stay-at-home mom-photographer describes it pretty well.

#98 Achieving Your Goals Through Group Investing with Emma Powell

Lee Yoder May 3, 2022

Welcome Emma Powell to the podcast! Emma is the owner/operator of Highrise Group and is passionate about real estate being the best investment available. Along with her husband of 25 years, they now live in Salt Lake City UT after 20 years in Austin TX, and are parents of six homeschooled children ages 24 to 10. They have experience partnering in a variety of deals as a lender, deal sponsor, co-owner, syndicator, property manager, and Emma is a former real estate photographer. Today, she joins me to talk about her real estate investing journey and the lessons she has learned along the way. She also touches on passive investing, raising capital through her investing club, and the importance of networking and utilizing your local REIA. Emma has a story that so many of us can relate to. Don't miss it!


Connect with Emma at:


Website: https://www.highrise.group/


Facebook: https://www.facebook.com/emmapowell28


Linkedin: https://www.linkedin.com/in/emmapowell28/


Emma's Prayer Request: Wisdom and opportunities for her children to give-back and learn the benefits of serving the needy around them.


Connect with Lee: Website: THREEFOLD - Real Estate Investing (threefoldrei.com), Email: info@threefoldrei.com, Facebook: Threefold Real Estate Investing | Facebook, LinkedIn: Lee Yoder | LinkedIn


Check out our Free E-book! https://threefoldrei.ac-page.com/5-steps-to-passive-income-for-the-full-time-dad

#16 Growing Your Portfolio Using an Investment Club

Mark Adair-Rios May 2, 2022

Move over, baby boomers. It's time for gen X, Y, and Z.


It's time to stop waiting on the world to change. It's time to be the change.


Join Zach Winner and Mark Rios every week in our new podcast as we learn how others had the grit, determination, and conviction to 10X their lives.


In this episode, we talk with Emma Powell, the owner/operator of Highrise Group and passionate about real estate being the best investment available. Along with her husband of 25 years, Troy Powell, they now live in Salt Lake City UT, after 20 years in Austin TX, and are parents of six homeschooled children ages 24 to 10.


They have experience partnering in a variety of deals as a lender, deal sponsor, co-owner, syndicator, and property manager, and Emma is a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design. Troy is the IT guy keeping the operations running smoothly with his background in early tech startups.


As Key Credit Partners with agency loan experience and owners of several properties, they have experience getting transactions to the finish line through relationships with lenders, property managers, attorneys, and escrow teams.


Emma talks about how being a homeschool mom helped her build better partnerships, and better businesses and how upfront expectations and mature communication help across every aspect of life.

She also discusses the benefits of using a KP to exponentially grow your business and the importance of using a KP you can trust.


Finally, she talks about her investor club and how they compare to the "clubs" that investor gurus claim to have. She tells us how we can grow our portfolio and gain access to incredible opportunities by joining her investment club.


Join us on this new episode as we explore ways that can help you 10X your life.

Emergency Funds and Lifeboats

Cody Lewis April 22, 2022

Welcome to the Real Estate (Un) Success podcast where our host, Cody Lewis talks to people from the real estate community, sharing real stories about their struggles, pains, and even losses during their own real estate journey. You’ll definitely want to listen to this installment a few times, and not on 1.5 speed.

Cody’s guest this time is Emma Powell, owner and operator of Highrise Group and she share quite a few golden nuggets on the importance of having several forms of liquidity.


Emma has been featured on Business Insider and The Bigger Pockets Podcast, as well as many other programs and stages. She loves to talk and guest on real estate related podcasts or events with a talkative, easy to interview style. Emma has experience speaking about getting started in real estate by learning to network and learning to analyze deals, thinking bigger, scaling quickly, a positive mindset with a down-to-earth attitude, and accepting with humor the imperfect balance of business success and personal life.

#156 Creatively Investing in Joint Ventures

Josh Ferrari April 8, 2022

In this episode, we are joined by Emma Powell, a real estate photographer turned real estate investor to share how she came to success despite her hectic schedule homeschooling six children. Emma always loved real estate. She learned graphic design as a kid drawing floor plans on her family's first computer. She was a real estate photographer for 10 years, then she realized that to not only retire well but retire early, she was on the wrong side of the camera and needed to shift to the investor role. She had generated cash wealth through investing in her personal homes, so it only made sense to use that to start a real estate business. So this stay-at-home mom-tographer bought up multi-family properties as a sole owner, then partnered with others to go bigger with large commercial apartment buildings as her niche asset class.

Emma’s natural passion for teaching oozes out of everything she does. She loves educating passive income capital partners in gaining knowledge to invest responsibly while earning a better return on their money and time.

Specialties: large multi-family real estate investing, value-add real estate, rehabbing, rentals, landlord, asset management, project management, content marketing

Get ready and start taking notes as this is going to be a value-bomb episode.

[00:01 - 10:40]

Welcoming the amazing Emma to the show
She’s homeschooling six children and a full-time real estate investor
Where her interest in real estate came from

[10:41 - 50:40] Joint Venture Property Investing

2022 goal: Converting equity to cashflow to passive cashflow
The greater goal: Build a real estate investment club
What is a joint venture and ways you could be a partner
How Emma qualifies the potential members of a joint venture
How her parenting method helped her manage her real estate partners
The club’s structure in terms of equity split

The real estate waterfall model
Investment deals that Emma is looking to invest in
Emma’s most creative investment Emma in real estate  

[50:41 - 01:13:39] Wrapping Up!

Emma from being the first woman on US high school girls Rugby team to being a shareholder in the Utah Warriors Rugby
Pod Decks Segment
Core Four Questions  

Key Quotes

“If you spend a lot of time trying to build up your weaknesses, you're ignoring building your strengths, you're losing your superhero ability because you're spending so much time on things you probably are never going to be very good at.” Emma Powell

How to Build a $300K/Year Commercial Real Estate Business

Alex Freeman April 3, 2022

Everyone needs a place to live which makes investing in commercial real estate like multi-family housing a recession -proof business. Emma Powell and her husband started HighRise Group Capital in 2018 and today she manages over 300 multi-family units.

She went from full-time real estate photographer to part-time deal maker and increased her income to over $25K/month. She’s going to share with you how to get into commercial real estate, the strategies she uses, and how she chooses multi-family properties.

Whether you are looking to start investing in commercial real estate or want to invest with a real estate group, Emma has some tips to help you maximize your wealth.

Resources

how to get into commercial real estate, commercial real estate investing, investing in commercial real estate

Highrise Group– Find out more about the company

UpFlip Blog - More real-world advice straight from business owners

Highrise Multifamily

George G Roberts March 27, 2022

Learn about how to ramp up quickly in multifamily, tips for working with a spouse (do you have a ticket?), what it is like to invest in a rugby team, and how she made the jump to high-rise multifamily redevelopment space.

Emma also has some amazing mindset tips like 1) realizing that people that are more successful aren't necessarily smarter than you, they did it - so can you! and 2) Why you need to hang around people who are actually "getting things done"

Find Emma on the Web

https://www.highrise.group

506b.me with Emma

Dan Fradenburgh March 26, 2022


REI ROCKS SUMMIT

Featured and Panel Speaker: Technical Networking

Angel Williams of Lorren Capital
March 25, 2022

For VIP subscribers only, Emma speaks on using psychology, personality science, and IT tools to meet, connect, manage, and follow up with potential partners, service providers, and investors.

Getting Deals Done as a Club

Daniel Nickels March 23, 2022

#64 Most Creative Way to Raise Capital

Shawn Winslow March 7, 2022

Multifamily real estate is the investment option with the lowest risk and the highest returns. Today, we are joined by Emma Powell to learn great nuggets in getting started, scaling quickly, raising capital in a unique way, and accepting the imperfect balance of business success and personal life with humor.


WHAT YOU’LL LEARN FROM THIS EPISODE

Key takeaways in dealing with commercial and multifamily properties Typical avenues of raising money The benefits and drawbacks of forming an LLC through a deal The benefits of joining seminars and workshops Receiving both positive and negative responses from operators


Panel Speaker: Creative Financing

IMN SFR Miami FL July 20, 2021


#83 Building Strategic Partnerships

Lisa Hylton July 13, 2021

You won’t have all the skills necessary to run a real estate business, but you can build strategic partnerships to have an efficient team who can help your business take off. Lisa Hylton’s guest today is Emma Powell, the owner/operator of Highrise Group. In this episode, you’ll learn valuable, straightforward strategies for building the right partnerships. The first step is to identify your strengths and stick to them. You need to know what you can do so you’ll know who to look for in making up for what you can’t do. Itching to find and connect with potential future partners for your dream team? Then you definitely have to listen to this episode!

#20 Balance Between Learning and Fear

Suzy Sevier and Michael Barnhart
July 12, 2021

It’s a great thing to learn from other people’s mistakes, but that doesn’t mean we have to stay in fear. Today’s guest, Emma Powell, talks about that in this episode. Emma is the owner/operator of Highrise Group along with her husband of 23 years, Troy Powell, acquiring 92 units in their first 18 months. They have extensive property management and construction management experience, as well as partnering in a variety of deals as a private lender, deal sponsor, co-owner, syndicator. Emma is also a former real estate photographer. Emma specializes in small business project management with a BS in Business Administration and Entrepreneurial Management with a certificate in Marketing Graphic Design. As key credit partners and owners on several properties, Emma and her husband have experience building teams to creatively get transactions to the finish line.

In this episode, Emma shares her thoughts on parenting, decision-making, and dealing with fear. She talks about why we should keep a balance between learning from other people’s mistakes and staying in our fear zone. She expounds on how why you should consider other people’s mistakes as lessons, and not as a hindrance to growth. Join us and listen in!


[00:01 - 09:06] Opening Segment

We introduce Emma to the show
Emma shares her background
Starting out as a real estate photographer
Being into graphic design
How she got into real estate investing[09:07 - 27:37]
Learn from Other People’s Mistakes, But Don’t Stay in Fear

Emma talks about being a mom and a real estate investor at the same time
How she is as a parent
What she teaches her kids about decision-making
Setting an example
Being an expert vs. being an advisor
The importance of learning from other people’s mistakes
Being motivated by fear
‘Packing your fears’
Why you still have to evaluate every situation
Overniching yourself
Don’t judge people, but judge decisions[27:38 - 35:47] Closing Segment

Asking Emma the Adventurous Four
How you can connect with Emma
Closing words


Passive vs. Action Investing

Alan Corey July 5, 2021


Building Dreams Through Passive Multifamily Real Estate

Chris Overlay May 4, 2021

Emma Powell is the owner/operator of Highrise Group along with her husband of 23 years, Troy, who acquired 92 units in their first 18 months. Emma shares her knowledge of the multifamily industry and gives advice on how to build a portfolio, the importance of pushing yourself, and how to scale your investments...all while keeping the lights on.

#63 How To Buy 34 Units Through Covid Creative

Annette Talie April 9, 2021

Emma Powell is the owner/operator of Highrise Group along with her husband of 23 years, Troy Powell, acquiring 92 units in their first 18 months. They currently live in Salt Lake City UT after 20 years in Austin TX, and are parents of six homeschooled children ages 22 to 8. Recently, she has 66 more units under contract in a new development high rise in a downtown Salt Lake opportunity zone.

They have extensive construction management experience, as well as partnering in a variety of deals as private lender, deal sponsor, co-owner, syndicator, property manager, and Emma is a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design. Troy is the IT guy keeping the operations running smoothly with his background in early tech startups. As Key Credit Partners and owners on several properties, they have experience in creatively getting transactions to the finish line through relationships with lenders, attorneys, and contractors, while building both in-house and third-party property and asset management teams.

In this episode we talk about:

Broker Multifamily Underwriting Rehabilitation Property Manager Wholesale Fee Syndication LinkedIn Bridge Loan LTV Seller Financing Seller Market Subscribe to my Youtube Channel for more great content.

#160 Add Value to the World by Investing in It

Barri Griffiths March 31, 2021


#63 Highrise Group

Bob Clark March 18, 2021


Making the Leap to New Construction from Interior Rehabbing

Sterling Chapman March 17, 2021

Emma Powell is a former real estate photographer for ten years with a degree in entrepreneur and management. She started bringing in a decent income with her family through investing in their homes that led her into doing real estate business. As a stay-at-home mother of six, Emma joggled her time taking care of them and running her business. She started owning and building up multi-family properties and found partners to go bigger with commercial apartment buildings where she found her niche.

In this episode, Emma talks about how she managed to do the real estate business while taking care of and homeschooling her six kids. She will also talk about her experiences, what lessons she got from them, and how she rose from her failures to become big in the business by finding the right people to help her. Emma also shared about the FIRE movement and how it works.


This episode is what aspiring business people and mothers should hear to finally take a step to start a business in real estate and be successful!

Key Takeaways

[02:01] About Emma and how she got into the real estate business

[09:54] What pushed her to pursue the business

[12:59] The lessons learned from her renting experience

[15:18] On starting as a hard money lender and learning how to do the business

[19:02] Her best and worst deals in doing real estate and what it taught her

[23:36] Dealing with business failures with her husband

[28:23] Moving on with her business and getting bigger deals

[31:33] Earning big in investing in class D properties

[33:37] Finding her partners remotely through social media

[38:08] Her view on property management and managing the manager

[40:18] The FIRE (Financial Independence Retire Early) Movement and its approaches

[41:49] What the lean FIRE approach is

[52:08] Her focus on spending less and earning more in reaching her goal

[53:55] Her bits of advice for those who are planning to pursue the real estate business

Getting Fired From Kmart: Blessing in Disguise
Yonah Weiss March 15, 2021

Emma Powell is the owner/operator of Highrise Group and passionate about real estate being the best investment available. Along with her husband, they have experience partnering in various deals as a lender, deal sponsor, co-owner, syndicator, property manager, and Emma is a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design.

[00:01 – 04:13] Opening Segment

Emma shares what keeps her busy these days[04:14 – 18:15] Who is Emma Powell?

Emma talks about her backgroundShe speaks about her love for Rugby
Investing in a Rugby TeamShe talks about her family[18:16 – 22:19]
Creating a Buzz in the Real Estate Space

Emma talks about her current real estate projects[22:20 – 33:39]
THE FINAL FOUR

What's the worst job that you ever had?
Working at Kmart
What's a book you've read that has given you a paradigm shift? Nonviolent Communication by Marshall Rosenberg
What is a skill or talent that you would like to learn?
If I want to learn something, I just go learn it. There's nothing on the list right now.
What does success mean to you? Freedom.

Tweetable Quotes:

"If I want to learn something, I just go do it. I don't have things waiting like someday I'll go learn that. If I want to do something, I just go do it." – Emma Powell

#60 Managing Risk and Networks

Dan Lewkowicz March 8, 2021

Episode #60 features Emma Powell, owner of Highrise Group Capital. Emma is an apartment syndicator, taking ugly apartments that need TLC and using her skills and resources to flip them to profitable real estate. Emma talks about how she manages risk, what motivates her, networking tips, how she meets partners and investors, and so much more. Don’t miss this amazing episode!

Diversity, Multifamily, and More...

Jonathan Mickles March 1, 2021

Emma Powell is the owner/operator of Highrise Group and passionate about real estate being the best investment available. Along with her husband of 23 years, Troy Powell, they now live in Salt Lake City UT after 20 years in Austin TX, and are parents of six homeschooled children ages 22 to 8. They have experience partnering in a variety of deals as a lender, deal sponsor, co-owner, syndicator, property manager, and Emma is a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design. Troy is the IT guy keeping the operations running smoothly with his background in early tech startups. As Key Credit Partners and owners on several properties, they have experience in getting transactions to the finish line through relationships with lenders, attorneys, and title officers, while building both in-house and third-party and property and asset management teams.

#51 Starting a Successful Rental Business After 40 While Homeschooling 6 Kids

Kirby Atwell February 3, 2021

Emma Powell is a former real estate photographer for ten years with a degree in entrepreneur and management. She started bringing in a decent income with her family through investing in their homes that led her into doing real estate business. As a stay-at-home mother of six, Emma joggled her time taking care of them and running her business. She started owning and building up multi-family properties and found partners to go bigger with commercial apartment buildings where she found her niche.

 In this episode, Emma talks about how she managed to do the real estate business while taking care of and homeschooling her six kids. She will also talk about her experiences, what lessons she got from them, and how she rose from her failures to become big in the business by finding the right people to help her. Emma also shared about the FIRE movement and how it works.

This episode is what aspiring business people and mothers should hear to finally take a step to start a business in real estate and be successful!

 Key Takeaways

[02:01] About Emma and how she got into the real estate business

[09:54] What pushed her to pursue the business

[12:59] The lessons learned from her renting experience

[15:18] On starting as a hard money lender and learning how to do the business

[19:02] Her best and worst deals in doing real estate and what it taught her

[23:36] Dealing with business failures with her husband

[28:23] Moving on with her business and getting bigger deals

[31:33] Earning big in investing in class D properties 

[33:37] Finding her partners remotely through social media

[38:08] Her view on property management and managing the manager

[40:18] The FIRE (Financial Independence Retire Early) Movement and its approaches

[41:49] What the lean FIRE approach is

[52:08] Her focus on spending less and earning more in reaching her goal

[53:55] Her bits of advice for those who are planning to pursue the real estate business

#210 Managing a Large Portfolio

Dan Lesniak December 8, 2020

On this episode of The HyperFast Agent Podcast, host Dan Lesniak interviews Emma Powell, a real estate photographer turned investor that manages commercial real estate properties. Listen to hear how Emma’s previous experience with photography and marketing are assisting her success in managing her large real estate portfolio. Emma also details why the payoff of managing large commercial properties is worth the increase in effort, and how she’s working towards her investing goal of passive income.

Building a King-Size Real Estate Portfolio

Christopher Competiello November 25, 2020

Emma Powell, the owner of Highrise Group, naturally gravitated toward real estate after watching her childhood home be built from the ground up.

To build her empire, Powell employed a strategy she referred to as the "slow flip."

Today, Powell owns 93 units spread across Arkansas, Idaho, and Utah, and has another 122 new construction units under contract in downtown Salt Lake City.

From an early age, Emma Powell, the owner of Highrise Group, was enamored by real estate. In her formative years, her family constructed their ideal dwelling from start to finish.

"They built the whole thing, a 5,000 square foot — my mom's dream home," she told Business Insider. "And I realized that was the source of my interest in real estate."

Still, Powell's journey into the real-estate-investing arena wasn't a clear-cut path.

Years before she pulled the trigger on her first purchase, Powell worked as a photographer and graphic-design teacher. It was during this time she learned that the best profit margins for photography were embedded within photos of residential and commercial properties. After years of putting real estate on the back burner, she found herself infatuated with the space again.

In her spare time, Powell began networking with investors, attending real-estate investment conferences, and scouring YouTube to increase her education. During this period, Powell scooped up a few single-family rentals to test the waters.

But it wasn't until later on that she'd learn about the benefits of multifamily investing.

"So when I came to the REIA — the second REIA that I ever went to — I was sitting there listening to them talking about how they were raising capital and how they found their first apartment deal," she said, referring to the Real Estate Investor Association. "And he said he was basically walking through this process and he said, 'If you can just go straight to commercial, skip the residential.'"

That advice was all Powell needed. From that point on, she would focus on multifamily apartment buildings.

Shortly after Powell received that advice, a 50-unit apartment deal fell into her lap via a connection on Facebook. After she thoroughly vetted the deal and brought in partners to help finance the property, Powell made her first multifamily investment.

It was the first of many.

Fast-forward to today, and Powell is the proud owner of 93 units spread across Arkansas, Idaho, and Utah, with another 122 new construction units under contract in downtown Salt Lake City. Her portfolio is made up of single-family rentals, duplexes, and multifamily apartment buildings.

Here's how she's doing it.

The 'slow flip'

"I call it a slow flip, or if you're familiar with the term BRRRR," she said.

For the uninitiated, "BRRRR" is a common real-estate investing strategy that stands for buy, rehab, rent, refinance, and repeat.

Since Powell is hoping for high returns — generally a 14 to 16% internal rate of return and between 8 and 10% in cash-on-cash returns — her main focus centers around value-add properties. Put differently, Powell is looking for buildings erected in the '80s and '90s that are in need of some serious tender loving care.

Her analysis starts with the value-add component, moves to financials, shifts to property management, and then to negotiations. It's a methodology she's used to build the bulk of her portfolio.

Flooring, cabinets, and countertops top the list of components she's vetting to see if a deal is worth her while. If she sees a value-add opportunity — meaning she can force equity into the property through renovations — she'll move on to the financials.

Powell will pull the trailing 12-month financials on a building to forecast a property's net operating income. From there, she can break down current rents and forecast future rent increases. That gives her a better grasp of a deal's feasibility and profitability.

"I think a good ballpark starting number, and in a secondary market in a Class C property, is probably about $6,500 per unit for the interiors and another $1,500, $2,000 per unit for the exterior — paint roof, full resurfacing, all of those things that's done on the outside," she said.

But that's not where her analysis stops.

Once Powell has vetted the market, building, financials, and renovation costs, she shifts gears to focus on property management. It's a crucial component of her vetting process that needs to be properly accounted for. As a rule of thumb, Powell tries to keep costs for management around 3 to 5% of gross income. To ensure her estimates have a margin of safety, she'll usually apply a "vacancy factor" of 10% to her calculations.

"If the owner agrees, you go back and forth, you negotiate, you put it under contract, and that's when the real work starts because now you have to go prove every single assumption that you've put into your spreadsheet: inspectors, appraisers going and checking all of the structural stuff," she said. "It's like a forensic job to go through all of this."

#803 Fortune Building and Homeschooling

Pilialoha Yarusi November 16, 2020

Emma Powell is the owner/operator of Highrise Group along with her husband of 23 years, Troy Powell, acquiring 92 units in their first 18 months. They currently live in Salt Lake City UT after 20 years in Austin TX and are parents of six homeschooled children ages 22 to 8. Recently, she has 66 more units under contract in a new development mid-rise in a downtown Salt Lake opportunity zone.

They have extensive construction management experience, as well as partnering in a variety of deals as a private lender, deal sponsor, co-owner, syndicator, property manager, and Emma is a former real estate photographer. Emma specializes in small business project management with a BS in Entrepreneurial Management and Marketing Design. Troy is the IT guy keeping the operations running smoothly with his background in early tech startups. As Key Credit Partners and owners on several properties, they have experience in creatively getting transactions to the finish line through relationships with lenders, attorneys, and contractors, while building both in-house and third-party property and asset management teams.

#743 Sustained Consistent Actions That Achieve Massive Results

Whitney Sewell November 2, 2020

Sometimes making a success out of real estate isn’t about closing large-scale deals. Instead, success can be made from the sum of marginal gains. Our guest today is Emma Powell, a supermom who doubles as a real estate superstar. By making small, everyday steps, Emma has accumulated 92 units in just two years, and she believes it is down to one simple recipe. In this episode, we look at her key ingredients and find out why they work so well. We kick things off by taking a look at her history in real estate, and how she broke into the industry.

#408 Full-Time Income on a Part-Time Schedule

Brandon Turner and David Greene October 15, 2020

Ever wonder how your family would manage if you or your spouse lost your job? Emma Powell faced that reality head-on. She knew she needed "full-time income" while continuing to spend time with her family... and she knew real estate investing would be the vehicle to get her there.


Today Emma shares her journey from part-time photographer to multifamily dealmaker – how she got in the game by joining a REIA and immediately loaning money to an experienced investor (we discuss the right and wrong way to do this); her #1 piece of advice when meeting with a potential mentor; and her foray into the world of lease option ("rent to own") deals.


Plus – Emma shares her perspective on how to choose a niche that suits your strengths (wholesaling wasn't for her; syndication and bigger commercial deals were a better fit).


This is an inspiring story of someone who experienced a financial wake-up call, and went from total rookie to syndicator in just a few years... all while homeschooling 6 kids. Enjoy this one, and we'll see you again on Sunday!


In This Episode We Cover:Emma's reaction to her husband being laid off from his tech job
What a Real Estate Investor Association (REIA) Meeting is
How she's found nearly all her deals by simply networking
Due diligence when loaning money to an investor
What lease options are
What a "due on sale" clause is
Closing a great deal after a seller was burned by wholesalers
Her passive income goals for the future
And SO much more!

Safe Passive Investing Strategies

Julie Holly May 28, 2020

What questions should passive investors ask? Emma Powell shares her well-learned lessons from passive investing!

Some of Emma's recommendations and questions to ask include...

Placing money with someone that's not so big they don't have time to talk with you and not so small they don't know what they're doing.
Someone accessible who will take your calls.
How things will be handled when things go sideways.
How to use self directed IRA's to avoid tax consequences
How will funds be returned?
How long will funds be tied up?
Can I change my mind and get my money back?
Consider utilizing an attorney to complete a discovery on the operator.
Hire a private investigator and have a  background check.

Join the Passive Real Estate Cash Flow Group to match active and passive investors with deals!

Real Estate Investing Lessons

Monick Halm June 17, 2020

Often the biggest hurdle you have at the beginning is the belief that you can do something. For Emma Powell and her husband, the first step was remodeling their house on their own after her husband was laid off from his tech startup. Realizing how it could be a great moneymaker for them, Emma seriously dove into real estate investing. She is now a passionate real estate investor and the owner of Highrise Group. Today, she joins Monick Halm to talk about her real estate investing journey and the lessons she learned along the way. She also touches on passive investing, raising capital, and the importance of communication, accountability, and coming clean with your investors.

How to go From 0 to 92 Units in 18 Months

Martynas Fedotovas May 2, 2020

Emma Powell is a multifamily investor with 58 unit portfolio, 50-unit reposition in Idaho, 34 units under contract. She went from 0-92 units in only 18 months.

#2 The Power of Mindset, HELOC's and Husbands that Rock!

Tate Siemer February 27, 2020

Emma Powell joins Tate and John along with Carl York for a rich discussion that touches on getting started in apartments, the power (and downside) of mindset, finding funds right under your nose in the form of HELOC's, and much more.